An event of this magnitude has various components including, but not limited to: team hospital visits, marketing and promotions, social media management, event/game day management, and assisting the media relations staff. The wide range of opportunities offered allows for students to gain a well-rounded experience and build valuable connections in the field. Our agreement with the Cotton Bowl is that our students will be supervised by Dr. Shane Hudson and assist the Cotton Bowl Staff as needed.
The 2017 Cotton Bowl Experience was highlighted by an increased social media presence by CSL, which was fueled by the students who were a part of the week-long event. Through various social network mediums, students promoted and informed others of the activities and efforts executed by the students during their time at the Cotton Bowl Experience.